Stop saying HITS !

The first time I wrote about the use of HITS as a web analytics expression was back in 2007. Unfortunately I still hear this term used. “My website had 1 mio HITS last”, “The video had 1 mio HITS on YouTube”, “My blog had 10.000 HITS” and much more.

WHY DID WE STARTED TO TALK ABOUT HITS AS A WEB ANALYTICS TERM?

WHAT SHOULD WE SAY INSTEAD?
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